ALDI SÜD

Social Campaign

Nur Ohne Hype.

Aldi Süd is all about delivering real value to customers—no hype, just great food at great prices. No empty promises, no gimmicks.

As part of the "Nur ohne Hype" campaign, we created a playful series of ads designed to cut through the noise. Using eye-catching visuals and conversational social media language, the campaign poked fun at overhyped trends in a relatable way. From Instagram posts to TikTok videos, we kept it simple and authentic—reminding our customers what really matters.

Agency: Antoni

Creative Lead: Kirsten Frenz, Fabian Rössler