O2

Digital Activation Campaign

O2 Calling Greeting Card

The world’s first greetings card that can telephone. Thanks to an integrated SIM card, the Xmas card from O2 works like a mobile phone. As soon as the card is opened, it calls a previously stored number and establishes a connection.

Agency: BBDO Interone

Client: O2

Creative Lead: Michael Ohanian, Shin Oh, Jacques Pense, Jan Köpke, Roy Cohen

Creative Team: Stefan Schwarz, Sven Welters, John DuBois, Alex Werle, Joko Weykopf, Tobias Schwaiger, Michiko Stefani, Tobias Blineder, Christoph Hübner, Tanja Glamann, Pedro Americo, Aleksandra Tanasijenko, Ivy Behrens 

ADC Germany: Bronze, Finalist ADC Europe: Nomination Winner Annual Multimedia Award: Silver Cannes Lions: 2x Finalist Digital Communication Award: Finalist German Digital Award: Silver New Media Award: Finalist New York Festivals: 4x Finalist Red Dot Award: 2x Winner

Case