Kia Rio

360-degree Campaign

This is launch campaign of All-New Kia Rio, a small powerful car designed for people with dynamic lifestyles and freedom to do whatever they want. As the part of this campaign we targeted two consumer groups: young adults and parents whose children already left the house.

Agency: Jung von Matt Next Alster

Client: Kia

Creative Lead: Tobias Grimm, Alex Norvilas, Match Herceg

Creative Team: Levon Karapetyan, Valerio Amaro, Aleksandra Tanasijenko, Moritz Sass, Leon Becker-Detert, Ollala Casamayor